Harith General Partners amplifies attendance of prestigious event through Rocketseed & RocketMailer campaigns

 

We are a fund manager with a difference serving the Pan African infrastructure development landscape. Our approach is based on the fundamental universality of providing African corporates and governments with a credible and supportive vehicle to assist them in their quest to create value for their countries, regions and ultimately, the continent.

 

Objective

 

Identify an effective communication solution to manage event updates and extend invitation to relevant delegates.

 

Campaign Understanding

 

During strategy session with Rocketseed, they recommended activating an event banner campaign with call to actions to RSVP & more info about the event, capture details in RocketMailer RSVP forms for new attendees and send updates eg. Venue/ date change to all delegates.

 

Results

 

  • Exceptional response and new delegates confirming attendance based on Rocketseed & RocketMailer campaigns

  • Creativity of the campaigns got the staff motivated and more involved with the event.

  • Strengthened brand & presence of Harith General Partners

 

 

“I recommend this activation banner for any client seeking to increase internal and external awareness about their own event. This is the most cost effective way of utilizing an existing every day business tool to increase attendance and to create demand – it’s a modern “word of mouth” social tool. Considering that my event was outside of the country, I found myself quite inundated with request of people wanting to attend my event. All I had to do, was to choose!”

 

  • Pule Molebeledi, Investor Relation/Communications