London Irish direct 20% of all clicks to their newsletter sign-up form to grow their customer database, using Rocketseed email banners


Objectives


  • Increase season tickets sales

  • Promote new games

  • Expand their existing database and engage readers with the newsletter


Client Understanding

 

London Irish promote the sale of season tickets and drive visitors to the sales page of their website to purchase tickets for individual club games, as well as actively promoting their Blarney newsletter sign-up through their email signatures.

 

Results

 

  • 13.1% click through rate achieved on banners promoting ticket sales

  • 20% of all clicks are directed to their newsletter sign-up form encouraging new subscribers


“The Rocketseed tools have proved an effective way for us to drive additional commercial value from our email traffic. The recent inclusion of our newsletter sign up button has really helped us grow our database with active supporter records. Rocketseed provides really valuable reporting and feedback – allowing us to constantly revise our approach.”


  • Felicity Greenland, Marketing and Events Director, London Irish