Email media sparks a 23% click through rate for GM using video integration.

 

South Africa (GMSA) is a wholly owned subsidiary of multinational, General Motors Company, sharing in the benefits of GM’s global design, engineering, purchasing, manufacturing, sales and capital investment resources.

 

Today the motor manufacturer employs close to 2,000 people at its assembly plants and headquarters located in Port Elizabeth. GMSA’s sales and marketing office is located in Woodmead in Johannesburg, and its’ regional offices are in Durban and Cape Town.

 

The company’s 137 dealerships are situated in towns and cities through, distributing brands like Chevrolet, Opel and Isuzu.

 

Launch and generate awareness of the new “Spark” vehicle, maximise spend on other media, and drive more web traffic.

 

GM had a Rocketseed template designed for their “Hot New Spark” launch campaign. This comprised of a top email banner linking to the website, integrated TV commercials via YouTube video content, and social media connections inside every signature. The result was:

 

  • 23% click-through ratio

  • Free additional reach of TV commercials

  • Cross-channel campaign integration

  • Analytical insights into audience interaction

 

 

“I was very impressed with Rocketseed’s expert services. The results speak for themselves and enabled us to justify this exciting medium of email media.”

 

  • Peter Ririe, Marketing Operations Manager, General Motors