Rocketseed delivers service and new business for Fulham

 

Fulham is the oldest professional football club in London, having been founded in 1879. Based at Craven Cottage in Fulham, South West London, it is today in the top-tier of English football, the FA Premier League.

 

Client Understanding

 

Fulham FC uses Rocketseed to brand everyday emails and to send out a monthly broadcast email, ‘Extra Time’, to promote its many different hospitality packages to existing and prospective hospitality customers. ‘Extra Time’ is managed by Rocketseed on behalf of Fulham FC. Rocketseed also generated coverage for Fulham FC’s partners, who can also feature in emails with links to a Fulham micro website.

 

Objectives

 

Timeliness is key as Fulham FC needs to ensure that up-to-the minute information is delivered quickly to its target audience of business-to-business contacts. Fulham FC worked with Rocketseed to develop a design template that could easily be changed internally. The company’s emails need to change frequently to promote a variety of Fulham FC events, from upcoming matches, tickets and hospitality to the initiatives of its Community Sports Trust.

 

Results

 

Rocketseed gave Fulham FC central control over the branding and messaging in their emails, so they can be sure of the quality and consistency. Previously, they had a number of different messages and signatures being used in emails by the various departments with no consistent use of the brand. Today, we have set up different areas of the business with their own templates and messaging but the overall look and feel is consistent. A conversion of just 2 or 3 new leads can represent thousands of pounds of hospitality business, so we are already seeing the return on our investment.

 

 

“One of the key measures of quality is how quickly a company responds to any problems, and in this respect Rocketseed has been fantastic. As a result it has been really well received both internally and externally. One of our very first emails resulted in an immediate booking of a hospitality package. We could see exactly who had clicked through and what they had clicked on.”

 

  • Daniel White, Acting Marketing Manager, Fulham Football Club