Rocketseed delivers Email Media software solution for Bendigo and Adelaide Bank

Bendigo and Adelaide Bank Limited is one of Australia’s great banking success stories, with its unique locally owned Bendigo Bank Community Banks clearly standing it out from its peers. Australia’s fifth-biggest bank, it also owns mortgage specialist Adelaide Bank and Australia’s only dedicated farming bank, Rural Bank.


Bendigo and Adelaide Bank has a tradition of adding value for customers through quality personal services and a philosophy of giving back to those communities in which it operates. Its Community Banks have returned $135 million in local grants.


Like all financial institutions, Bendigo and Adelaide Bank treats security with paramount importance. All operational aspects are thoroughly reviewed under strictest change control by corporate IT staff to ensure that no sensitive information can be exposed.




When deploying new software the critical objective of the Bank’s IT department is to ensure the delivery of a robust secure platform. When the Bank’s marketing team introduced Rocketseed, the Email Media software was vetted for security, scalability, controlled deployment and 24/7 availability. Bendigo and Adelaide Bank also scoped Rocketseed on its responsiveness, reliability and capability to deliver in the most demanding and sensitive financial environments.


The Enterprise IT objective was to ensure timely delivery of all emails generated by 6,500 staff members while embedding Rocketseed Email Media banners in support of marketing campaigns. Real-time monitoring of resource usage, email throughout and deliverability was an absolute requirement.




The outcome was a successful integration. Rocketseed worked closely with the Bank IT and marketing to resolve integration issues as they arose. Rocketseed is a global company and provides 24/7 technical support from offices on four continents. The Email Media software is stable, secure and scalable, and has continuously met the required security and availability requirements of Bendigo and Adelaide Bank.


The IT teams of Bendigo and Adelaide Bank and Rocketseed worked closely to meet the overall objective of engaging 6,500 staff in driving business opportunities in marketing campaigns through Rocketseed’s Email Media.


“Rocketseed Email Media software integration was very successful given the scale of the Bank’s operation. Their technical staff worked tirelessly to meet the Bank’s stringent IT integration requirements and have provided timely technical support post implementation.”


  • Renato Barro – Infrastructure Project Manager, Technology Services, Bendigo and Adelaide Bank